The Geely Geometry E Firefly is an all-electric B-segment SUV launched by the Geometry brand under Geely Auto Group. Billed as the "Light of Pure Electric Compacts", it is tailored primarily for city commutes, short-distance runs, and young families. First introduced in August 2023, the model marked a strategic move by the Geometry marque into the entry-level EV market. In March 2024, the line-up welcomed the Longteng Edition, lowering the entry barrier further to RM59,800. The 2024 model year remains the core offering, available in 301km and 401km range variants, with an official on-the-road recommended price range of RM59,800 to RM89,800.
Categorised as an A0-segment (B-segment compact) pure electric SUV, the Geometry E Firefly measures 4,006mm long, 1,765mm wide, and 1,550mm tall, riding on a 2,485mm wheelbase. Configured as a five-seater, boot capacity stands at 356 litres, expandable to 1,000 litres with the rear bench folded down. Key highlights include a segment-leading 401km range, a 3.3kW Vehicle-to-Load (V2L) external power discharge, an optional dual 10.25-inch integrated display screen, and an attractive RM59,800 starting price. Key rivals within this price bracket comprise the BYD Seagull, Leapmotor T03, and Wuling Bingo.
Notably, the Geometry E Firefly is not underpinned by a dedicated, bespoke EV platform. Instead, its chassis architecture traces its roots back to internal combustion engine (ICE) and converted EV underpinnings seen on the Geely Vision X3 and EX3 Kungfu Niu—a background that somewhat compromises its overall market edge.
Aesthetically, the Geometry E Firefly retains the sleek, streamlined design ethos of the Geometry E. Up front, it features a closed-off grille flanked by "Firefly Eye" LED headlights and a "Flowing Light" full-width LED light bar capable of various animated lighting signatures. The contrasting rectangular trim elements around the lower lamp housings on earlier iterations have been replaced with clean, body-coloured garnishes for the 2024 model.
Along the flanks, sculpted, rising character lines blend with lower door indentations, chrome window beltline trim, semi-flush door handles, and dark-finished alloy wheels to deliver an athletic stance. Around the back, a distinctive "Firefly Wing" dual roof spoiler sharpens its sporty credentials. Exterior paint options include refreshing shades such as Jasmine White, Mint Green, Sakura Pink, and Ice Crystal White. All variants ride on 205/60 R16 tyres, fitted with steel wheels on base specs and aluminium alloys on higher-grade trims.
Inside, the cabin sports a two-tone colour treatment with a clean, uncluttered dashboard featuring leatherette wrapping with precision contrast stitching on the mid-section. Higher-spec variants can be equipped with an optional dual-screen layout combining a 10.25-inch digital instrument cluster and a matching centre infotainment screen, while the baseline spec comes standard with a 9.8-inch instrument panel. Gear selection is handled either via an electronic rotary dial (base spec) or a steering column-mounted gear selector (mid-to-high specs). While the cabin exudes a youthful and tech-centric vibe, hard plastics remain prominent in certain areas, and typical new-car cabin odour may be noticeable early on.
Motive power comes from a front-mounted single permanent magnet synchronous motor (type TZ160XS601) outputting 60kW (approx. 82 PS) and 130 Nm of torque, achieving a drive system efficiency of over 87%. This is paired with a single-speed direct-drive reduction transmission. Official figures state a top speed of 102 km/h and a 0-50 km/h sprint in roughly 10 seconds. Power delivery is linear and prompt off the line, making the car nimble and stress-free in dense city traffic, especially for newer drivers.
For energy storage, two lithium iron phosphate (LFP) battery packs (with cells sourced from Gotion High-tech) are available: a 29.67kWh unit providing a 301km CLTC range, and a 39.3kWh unit rated for 401km CLTC. Kerb weight is rated at 1,240kg and 1,325kg for the 301km and 401km variants respectively. Real-world electrical efficiency averages between 11 and 12 kWh/100km.
Charging-wise, 52kW DC fast charging comes standard across the range, capable of juicing the battery from 30% to 80% in 30 minutes. Using AC slow charging, a full replenishment takes 4.5 hours for the 301km version and 6 hours for the 401km version. The car also supports up to 3.3kW V2L external reverse charging, serving as a handy power source for outdoor activities and camping gear.
Under the skin, the Geometry E Firefly employs front MacPherson struts and a rear torsion beam setup, standard fare for cars in this segment. Power goes strictly to the front wheels (FWD), with no all-wheel-drive (AWD) option offered. Stopping power is managed by front ventilated discs and rear solid discs; parking brake setups vary, with low-spec variants utilizing a traditional mechanical handbrake and higher trims gaining an Electronic Parking Brake (EPB).
The steering is handled by an Electric Power Steering (EPS) rack fitted to a monocoque chassis. It boasts an approach angle of 22°, a departure angle of 27°, and an unladen ground clearance of 165mm, sufficient for tackling light urban obstacles and speed humps. Drivers can toggle between Eco and Sport drive modes. The suspension is tuned distinctly for urban compliance; however, it tends to feel unrefined over harsh bumps and ruts, and secondary ride comfort on highways leaves room for improvement.
On the connectivity front, the Geometry E Firefly runs an infotainment system powered by iFLYTEK's 3.5 intelligent voice engine, offering seamless voice commands for navigation, multimedia, telephony, and climate control, complete with screen-contextual voice recognition. The system integrates AutoNavi satellite navigation, live traffic monitoring, Over-the-Air (OTA) updates, and smartphone screen mirroring.
Hardware highlights include a standard 9.8-inch digital instrument screen on all variants, with mid-to-high specs offering an optional 10.25-inch floating central touchscreen to complete the dual-widescreen cockpit. Comfort conveniences comprise manual air conditioning with a CN95 cabin filter and fresh-air system, keyless entry on all doors, and remote engine start. The seats are finished in leatherette or synthetic leather (fabric on the base trim), with manual adjustments for the driver and a single-piece folding rear backrest. Audio is handled by a basic two- to four-speaker sound system.
Clever cabin packaging yields up to 33 storage cubbies and compartments throughout the interior, boosting day-to-day practicality.
On the safety front, all variants come fitted with dual front airbags, though side and curtain airbags are conspicuously absent on entry and mid-tier models. The chassis construction integrates high-strength steel alongside hot-formed structural reinforcements for structural integrity. Active safety systems—such as Brake Assist (BA), Traction Control System (TCS), and Electronic Stability Programme (ESP)—are reserved for mid-to-high variants (301km Starlight Edition, 401km Fluorescent Edition and up), leaving the baseline model without ESP. A Tyre Pressure Monitoring System (TPMS) with real-time pressure readout is standard across the board.
Advanced Driver Assistance Systems (ADAS) are strictly optional and limited only to the range-topping 401km Fluorescent Edition, bringing Level 2 semi-autonomous capabilities such as full-speed Adaptive Cruise Control (ACC) and Autonomous Emergency Braking (AEB). While a reverse camera and conventional cruise control come standard across the range, the base variant omits reverse parking sensors. Overall, when stacked against direct rivals like the BYD Seagull, the Geometry E Firefly trails behind in baseline passive safety kit (ESP, additional airbags) and standard ADAS provisions.
The Geometry E Firefly's sales trajectory has followed a strong start followed by a steady decline. Deliveries peaked above 2,000 units in May 2024, followed by 1,916 units in June, before slipping to 1,661 units in July. By early 2025, numbers contracted sharply, with records indicating November 2024 deliveries fell to a mere 45 units. By comparison, its chief rival, the BYD Seagull, maintained a formidable run of over 50,000 monthly units during the same period. In fact, with Geometry's total brand volume registering just 2,716 units in July, the E Firefly remained its best-selling model by default.
Industry observers attribute this slowdown to several key factors: firstly, an ageing platform architecture—being built on an ICE-converted platform originally spawned by the EX3 Kungfu Niu/Maple 30X rather than a dedicated ground-up EV skateboard, causing buyers to view it as dated tech; secondly, a compromised spec sheet—the RM59,800 Longteng Edition was widely labelled a "paper launch" with scarce availability, while low-to-mid specs miss out on essential gear like ESP, reverse sensors, and LED lights, with the base trim saddled with steel wheels and a polyurethane steering wheel; thirdly, brand marginalisation—as Geely's strategic focus shifted decisively towards Zeekr and the Galaxy line-up, Geometry's brand prominence dwindled; and fourthly, relentless pressure from rivals—with the BYD Seagull dominating comprehensively in performance, range, equipment packaging, and brand equity.
From an ownership standpoint, drivers praise its contemporary styling, generous cabin and exterior dimensions for the money, and the sheer utility of the onboard V2L system. Conversely, widespread gripes centre on excessive hard plastics in the cabin, tight rear headroom for taller passengers (just two to three fingers' clearance), noticeable wind buffeting at highway speeds, and an unyielding ride over choppy surfaces.
In summary, the Geometry E Firefly reflects Geometry's play for the budget-conscious compact EV segment. Bolstered by Geely's manufacturing backing and accessible entry price, it carved out decent early traction in the first half of 2024. However, squeezed hard by heavyweights like the BYD Seagull and held back by legacy architecture and sparse baseline specifications, its market viability has narrowed significantly. For shoppers strictly bound by budget who want a fuss-free, short-haul city runabout and can live without modern active safety aids, the Geometry E Firefly still warrants a look; but for buyers prioritising comprehensive safety, modern platform dynamics, and well-rounded kit, rival offerings in the same price bracket offer a far more compelling package.
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